Member Type 
Go To Market 
Solutions 
BlackBerry Alliance Associate Members are organizations that are looking for an outreach program to accelerate development and increase member mindshare of the BlackBerry platform. As a BlackBerry Associate Alliance Member, you can take advantage of a variety of marketing programs, technical support, BlackBerry devices and software, branding, and sales tools that are made available to support you in the promotion of your BlackBerry solution!
Program Eligibility Requirements
Program eligibility requirements are based on meeting the Program Enrollment and Program Membership Requirements outlined below.
The Program Enrollment requirements for the Associate Tier include:
• Accepting the RIM Master Alliance Agreement
• Completing a profile on your organization
• Paying the annual member fee for the Associate Tier
The Program Membership requirements for the Associate Tier include:
• Achieving 45 Member Points within the membership year. Points can be earned by completing various activities. See the Member Points section for more information.
Benefits
The benefits available to Associate Members provide you with right resources to sell applications and professional services to the BlackBerry user community.
Technical
• Smartphone programs, such as free smartphone(s) and the Smartphone Loaner Program
• Access to BlackBerry Tools & SDKs
• Ability to participate in BlackBerry Web Signals and BlackBerry Push APIs
• Access to BlackBerry® Internet Service-B Connectivity
• Free Code Signing Keys for Controlled APIs
• Enhanced access to the Developer Issue Tracker
• BlackBerry Developer Forum
• BlackBerry Developer Newsletter
• BlackBerry Partner Newsletter
More information on these benefits can be found here
Marketing
• Access to brand guidelines and the use of the BlackBerry Alliance Associate Member logo
• Complimentary listing in the BlackBerry Solutions Catalog
• Approval for using BlackBerry in Google® AdWords
• Ability to product co-branded sales and marketing collateral
More information on these benefits can be found here
Sales
• Ability to post online applications to the Mobile Solutions Center a RIM Internal portal for application demos and trials to various RIM channels
• Email support for sales related inquiries
• Ability to resell Technical Support Services and BlackBerry® Training Services through authorized distributors
More details can be found here
Program 
Partner Quotes Michael Papageorge
Managing Director
IT Energy Opality
We’ve had access to a range of excellent resources both technical and commercial, and by being part of the alliance community we have met many partners and customers from a range of disciplines. Many of these companies have collaborated with us to enhance our Hosted BlackBerry offering or become customers themselves. In my opinion, anybody serious about BlackBerry® should be part of the alliances program More >>